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Sick of polite smiles, untouched plates, and recipes that suck?
Vegan University helps you cook practical, reliable meals so good, your family asks for seconds… not “where’s the meat?”

(No 27-step recipes. No obscure ingredients. No endless scrolling through blog fluff.
Just real food that slaps. Even on a Busy Weeknight)

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✅ The viral recipes.
✅ The shiny new cookbooks
✅ Even that 12-step cashew alfredo that looked good on Instagram

And still… dinner’s a coin toss.
Your partner says “It’s… nice.”
Your kid asks if there’s cereal.

✅ The viral recipes.
✅ The shiny new cookbooks
✅ Even that 12-step cashew alfredo that looked good on Instagram

And still… dinner’s a coin toss.
Your partner says “It’s… nice.”
Your kid asks if there’s cereal.

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❌ You don’t need 700 more recipes.
You need a system — with feedback, support, and food that actually works.

I’ve spent 25+ years cooking plant-based food — for strangers, skeptics, and meat lovers.
In food trucks. At weddings. And Michelin-level kitchens.

I’ve seen what gets left on the plate… and what makes people go silent mid-bite.

Here's a little shameless street cred from two of the coolest chefs I've had the chance to work along side of:

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This isn’t theory.
It’s battle-tested vegan food that works.

And it started with something a whole lot more personal...

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I didn’t go vegan for my health. Or the planet.
I went vegan the day my daughter was born...

Holding her — barely hours old — this tiny, squishy, perfect thing...
I felt something hit me that I wasn’t ready for.
That feeling of pure, protective, primal love.

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A calf torn from her mother.
A chick that never saw daylight.
A piglet born into a cage, not a world.

As a chef, I saw it all — and knew I couldn’t be part of it.

That was 25 years ago.
And it’s fueled everything I’ve done ever since.
I’ve cooked for strangers, for family, for thousands of guests — from street corners to the James Beard House — all vegan.
My food’s been featured on the Food Network, in The New York Times, and it’s won a bunch of awards.

Including a Vendy for Best Food Truck.

(Not “best vegan.” Just… best.)

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Against cruelty, against indifference, against the idea that taste requires suffering.
My way of saying:
“We can do better than this.”

And I saw people discovering what was possible.
Realizing vegan food could be bold, healthy, and insanely good.

I saw the spark in their eyes —
wanting to make food like that for the people they loved.

But every time they tried, they hit a wall.

And I realized something important:

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It would’ve been easy to keep cooking in Michelin-level kitchens… serving celebrities and private dinners where vegan food blew people’s minds.

But I couldn’t let vegan food stay locked behind restaurant doors.

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to help everyone make vegan food that’s nourishing, exciting, and outrageously good — food that shuts people up mid-bite and changes how they see the world.

Because if we don’t show them what’s possible, who will?

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You don’t have to preach. Or argue. Or defend your choices.
You just need to cook something they can’t stop eating.

Because when the food hits?
Something shifts.

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And for a moment — one beautiful, quiet moment — you’re not the “weird vegan.” You’re the one who brought that dish.

That’s the real power of Vegan University. It gives you the skills to show, not tell. To feed people in a way that changes them. To make every bite an invitation — not an argument.

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Ready to cook food that speaks louder than words?

⭐️⭐️⭐️⭐️⭐️ "I love Adam's classes and guidance, but the best thing is all of the great friends I have met here!"

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Let’s be honest: Most vegan cooking advice out there is a mess.

  • Blogs telling you to soak cashews for 48 hours.
  • Pinterest recipes, coughed up by ChatGPT, with ingredients out of a fantasy quest.
  • Instructions that assume you have a sous chef… and 2 ovens.

So you piece it together:
One YouTube video here. One half-burnt recipe there.
A dusty cookbook you meant to use.

You waste ingredients. You waste evenings.
And still… the pasta’s bland. The tofu’s weird.

But the worst part?
It’s that quiet, sinking feeling that maybe… it’s you.
You cooked your heart out…
And got a shrug.
A subject change.
A plate scraped quietly into the trash.

But here’s the truth:
You’re not a bad cook.
You’ve just been sold a broken system.

Trying to learn to cook from random blog posts?
That’s like trying to learn guitar by watching a Bon Jovi video.

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You were never taught a system.
Just handed a pile of recipes — and left to sink or swim.

No guidance. No feedback.
No one to ask when the sauce splits or the tofu turns to mush.

  • But cooking isn’t just following instructions.
  • It’s a skill — built through repetition, feedback, and a little fun.
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Not as a course with modules and strict deadlines…
but as a kitchen you come back to — when you’re hungry, stuck, or just need a win.

You’ll try stuff. Mess up. Ask questions. Fix it.
Then serve something you feel proud of.

And yeah — it goes deeper than dinner.
This is activism.
Every meal you cook here speaks for animals. For the planet.
For a kinder way forward.

No lectures. No guilt.
Just quiet, delicious, radical change — one bite at a time.

Come cook with us inside Vegan University!

⭐️⭐️⭐️⭐️⭐️ "This program blows my mind. My husband finally loves the vegan food I make!"

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  • You open the fridge and feel excited, not overwhelmed.
  • You pull out ingredients without panic-Googling substitutes.
  • Your partner walks into the kitchen and says, “Wait, what smells so nice?
  • You serve a dish so good, your bacon-loving brother asks for the recipe.
  • You sit down, take a bite, and think: “Holy crap. I made this.”

❌ You don’t need 500 more recipes.
❌ You don’t need a culinary degree.

  • ✅ You need a system that turns guessing into knowing.
  • ✅ And a space that makes you feel like you really belong.
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It’s called Vegan University.

And no — it’s not some uptight cooking course with perfect lighting and zero personality.
You don’t need a chef’s coat. Or Fancy knives.
Nobody’s grading your tempeh technique.

It’s a living, breathing, slightly messy kitchen —
full of real people, real questions, and food that just works.

✅ Cook alongside Chef Adam in monthly live classes
✅ Realize your dough’s too wet — while Adam’s still kneading his on screen.
✅ Post “HELP!” mid-recipe — and get a fix before your rice finishes steaming.
✅ And suddenly… dinner doesn’t feel like a gamble anymore.

This isn’t content to watch.
It’s a kitchen you cook in.

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Cook Along in Real-Time

Cook in real time with award-winning professional chef (that’s me). Ask questions mid-sauté. Watch the dish come together — and actually make it yourself.

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Team Thyme (Live + Replay)

Casual Q&As on ingredients, techniques, activism or whatever’s messing with your mojo. No pressure. No chef-y vibes.

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Full access to every class

Every past class, every new one — always available. Quick brunches. Fancy date-night dinners. Menus from your favorite world cuisines. Nostalgic holiday feasts. It’s all inside — easy to search, fun to follow, and always growing.

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A Real Crew That Supports

Cook in real time with award-winning professional chef (that’s me). Ask questions mid-sauté. Watch the dish come together — and actually make it yourself.

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Recipes That Actually Work

No guessing. No wasted groceries. Every recipe is tested by a dedicated team of over 800 recipe testers. Reliable and built to work in your actual kitchen.

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Done-For-You Holiday Menus

From Thanksgiving, Passover, and Valentine's Day to “my in-laws are coming,” we’ve got your back. Full menus. Shopping lists. Timeline planning.

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Access On Your Terms, Any Time

Start when you want. Skip what you don’t need. Cancel anytime. No pressure, no guilt, no weird rules.

Come cook with us — and see how good you can get at veganizing the world!

⭐️⭐️⭐️⭐️⭐️ "Vegan University is truly AMAZING for begginer and advanced cooks alike. It's a GOLD MINE"

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❌ You don’t log in and feel behind.
❌ You don’t get handed a “module” and a “hey guys!” video with 10 slides of fluff.
❌ There’s no boring lectures inside. (though maybe a few more dad jokes than you can handle).

Nope. You just… show up.

You scroll the class library, spot “stuffed shells like mom used to make” — and start preheating the oven.
You have a mid-week “what do I make with this half-dead zucchini?” crisis — and someone actually answers.
Your tacos topple in the live class — and Adam’s already laughing with the fix.
You hit a wall with a recipe — bring it to office hours, and boom, solved.

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The best part?
You’re not the only one doing this.
You’re cooking alongside people who get it — the ethics, the frustration, the pressure to “prove” vegan food with every bite.

Here, you’re not the only vegan in the room.
You’re just… a cook. In a real kitchen. Making food that slaps.

And when someone takes a bite and says,

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That’s not a recipe win.
That’s a worldview cracking way the heck open.

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But now their families ask for seconds.
Their in-laws ask for recipes.
And they finally feel proud of what’s on the plate.

This is what happens when you stop guessing — and start cooking with support.

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Recipes with too many steps

Our recipes typically feature eight steps or fewer, making cooking less daunting and wayyyyy more approachable.

Recipes with hard-to-find ingredients

Can you get everything you need for all of the recipes we share at your local bodega? Probably not.

But we provide links in our recipes so you can easily order anything you need, delivered straight to your door!

Recipes that don't work reliably

In addition to having been written and tested by an award-winning chef, over 300 recipe testers from all around the world, of various skills and backgrounds, test the living daylights out of our recipes.

You can trust that you will get delicious results, no matter where on the planet you are.

Recipes that take too darn long to make

Our recipes are crafted for efficiency, honoring both your time and lifestyle preferences.

While we have a selection of more involved projects for those who love a culinary challenge, Vegan University boasts such a wide variety of content that everyone is guaranteed to find something they adore.

Boring, uninventive recipes

As an award-winning street food chef known for dishes that are super-bold and exploding with flavor (yet un-gimmicky and unpretentious), Chef Sobel ensures every recipe is first and foremost delicious and inspiring.

Recipes with unclear instructions

With experience as a cookbook author and culinary school instructor, Chef Sobel writes recipes that are straightforward, including temperatures in both Fahrenheit and Celsius, and alternative instructions for those who prefer using tools like air fryers, and instant pots.

On the blog, every single recipe includes clear step-by-step photos of the whole process, along with suggested ingredient substitutions, nutritional analysis, and an easy to print recipe card.

Recipes that are unhealthy

Every recipe we offer is crafted from unprocessed, natural ingredients—no imitation meats, artificial cheeses, or synthetic additives, just wholesome, scratch-made meals.

While not all recipes and classes strictly adhere to a Whole Food Plant-Based (WFPB) diet free from oils and similar ingredients, we provide an plenty of choices for those who follow this lifestyle.

Additionally, many of our recipes are entirely gluten-free, catering to a wide range of dietary needs.

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$19 on DoorDash for a soggy salad that left you hungry.
$22 of produce composting in the fridge, again.
2 hours scrolling for a recipe you didn’t even make

That’s hundreds a month for food that still gets the “it’s fine” face.

But the real cost?

It chips away at your confidence.
Every flopped dinner whispers:
Maybe I’m just not good at this.
Maybe this isn’t for me.

And the alternatives?

Culinary school? $5,000+. Not including the hat.
A private chef to coach you through dinner? Sure — if you wanna be broke by Tuesday.

And yet... that’s what Vegan University gives you — for less than one takeout order

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$200+/month value

Monthly Cook-Alongs: Cook in real time with Adam. Ask questions. Get the dish right the first time.

Weekly Hangouts: Drop into casual Q&As and get help when you need it.

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$4,500+ value

• 100+ hours of classes: comfort food, global dishes, weeknight winners, holiday feasts

• Step-by-step guidance, swaps, and tools to cook with confidence every single time

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Priceless

• A private group that actually replies

• Fast help, honest feedback, and real connection from people who get it

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This seals the deal

• Done-for-you menus for holidays + big moments

• Shopping lists, timeline planners, and zero guesswork when it matters most

• Lifetime replay access for all live classes

⭐️⭐️⭐️⭐️⭐️ "Vegan University is truly AMAZING for begginer and advanced cooks alike. It's a GOLD MINE"

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Is this just recipes? What makes it worth a monthly subscription?

You’ve tried recipes. They didn’t stick.
This builds skills — with real support, real community, and real-time help.
You get the full system:
• Chef-led live classes
• Weekly hangouts
• 100+ hours of on-demand classes
• Done-for-you holiday menus + timeline planning
• A real community (with real help)
You’re not paying for content.
You’re paying to finally feel confident in your kitchen.

I don’t have time. What if I can’t keep up?

There’s nothing to “keep up” with.
No deadlines. No pressure.
Cook live if you want — or hit play whenever.
One recipe this month? Great. Ten? Also great.

This isn’t a course you finish.
It’s a kitchen you return to when you’re ready to cook, learn, or just need a win.
Like Jason, a touring musician, who cooks with whatever’s in the hotel kitchenette between soundcheck and shows — mostly from replays and quick classes.
Or Dr. Patel, a dentist with two kids at home, who drops into office hours every other Sunday when he finally gets time to himself.
Busy lives aren’t a problem here.
We’re open whenever you are.

I’ve tried other cooking classes and didn’t stick with them. Why is this different?

You didn’t fail — the course did. That’s why this one’s built to help you keep showing up even when life gets messy.
This isn’t a polished YouTube video where you watch and forget.
It’s live, interactive, and supportive.
You cook along, ask questions, get help in real time.
And between classes?
You’ve got a community. Roadmaps. Ongoing support.
This sticks — because it’s built for real life, not some perfect test kitchen.

Is this for beginners or more experienced cooks?

Both.
Some members didn’t know how to boil rice.
Others are baking vegan babka from scratch.
You’ll always know where to start, what to try next, and how to get help when you need it. No judgement. No stress.

What if I can’t join the live classes?

No problem. Every class is recorded.
You get:
✔️ The full video + recipe
✔️ Weekly hangouts
✔️ Community + real-time support
Pause, rewind, cook on your schedule.
Live’s optional. The value isn’t.

I’m worried there’s too much to keep up with — is this gonna overwhelm me?

Not at all.
You don’t have to do everything. You don’t even have to do most things.
Think of Vegan University like a library.
Grab what you need, when you need it.
One class. One recipe. One small win.
That’s enough to start feeling better in the kitchen.

Do I need fancy equipment or hard-to-find ingredients?

Every recipe we offer is crafted from unprocessed, natural ingredients—no imitation meats, artificial cheeses, or synthetic additives, just wholesome, scratch-made meals.

While not all recipes and classes strictly adhere to a Whole Food Plant-Based (WFPB) diet free from oils and similar ingredients, we provide an plenty of choices for those who follow this lifestyle.

Additionally, many of our recipes are entirely gluten-free, catering to a wide range of dietary needs.

Can I cancel anytime?

Yup.
Three clicks. No guilt. No weird hoops.
Come for a month. Stay if it helps.
(And yeah… most people stay.)

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31 days of healthy vegan recipes

Go through this collection of fan-favorite recipes at your own pace:


✅31 complete gluten-free & vegan recipes

✅BONUS of 4 cooking videos

A fun way to jump-start your diet, and give you confidence and inspiration in the kitchen.

[[1900 | currency]] [[7800 | currency]]

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